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Social Media Marketing is the procedure for gaining attention and web traffic through the social media marketing sites. During this process, usually creative content to attain the masses through publicity from the third-party trusted source has to be created in order for people to share the content of their interest with others and create a vicious chain that could make business cover and exceed the marketplace audience intended. Every web marketer needs to have an objective, a product, something and a cause to market through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That may be probably the hardest part of entering into the social media challenge, and from now on, every single effort will donate to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.

The SOCIAL MEDIA MARKETING world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to attain and target the right audience and achieve total success. Depends upon won’t care about video games, for example, but only individuals that video games is section of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe many of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you concentrate on certain group ages and certain other factors that cause some products, videos and news to go “viral”

First, we need to know the basic social media marketing sites

Facebook
Holding more than 900 million users, if you’re already a Facebook user this may not be really not used to you, but there are numerous features worth mentioning. It is possible to create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. This way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always linked to media in a manner that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, in the home, at school, at work. Then you’re there, promoting your organization for it to be displayed in the news headlines feeds, and you will be there, constantly doing the mind trick game to the point that people will see something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!

Blogs
Blogs are a good way for people to communicate in a semi-professional way in terms of quality of content. Quality content is definitely the key to a good writing and therefore, a good blogging. There are various blogger CMS (content management service) where you could get yours up and running for free in under 5 minutes, some of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of many tricks here’s knowing your audience, your market, who you are targeting and what you wish to accomplish with that. Now this has to do with some SEO or Search Engine Optimization knowledge, which is put simply, utilizing the right keywords to rank as high as possible in search engines i.e. Google, Bing. Motivational Content must be linked to your posts and at the same time, you have to make sure you work with a keyword search tool to check on the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in a month, the more convenient for you. If you were to advertise your website holding something of technical support chat, you would need to make the keywords very specific so individuals who are seeking your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a bit more straight to the point. Because the competition will be really high and Windows tech support team is a wide content, you would focus and go further the precise services your product offers, therefore, adding additional keywords to go right to the point will be the most successful way to take action and you would rank higher in search engines and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can view how we are narrowing the concept of the service you offer making it more specific, detailed and competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you’re not related to won’t steal your chances to be found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept it is possible to proceed and create content on a blog that would be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in the blog space. There are plenty of options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You have to look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you are encouraging visitors to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to reach a wider audience.